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Setting up Facebook Advertising Account Before we dive into ad types, strategies and funnels, we need to first cover the absolute essentials: setting up your account. Many of those who give up on their Facebook Advertising efforts do so because they setup their foundations incorrectly or become too overwhelmed by Facebook’s myriad of options. So first things first... What is Business Manager, and Why Do I Need It? Simply put: Business Manager is a management system for your ad accounts and ad permissions. If you plan to ever have more than one ad account (in other words, more than one store, brand, or business) or if you will have a team of people that may need access to your ad account/s at some point, then create a Business Manager account. I usually suggest that everyone go ahead and create one for themselves before they get started with Facebook Advertising to remove any pain points down the road. The only downside to Business Manager is that once you swi...